BCS İçecek - Wholesale Water and Beverage Distribution

Project Overview

BCS İçecek is a modern, fast, and SEO-optimized corporate website developed for a wholesale water and beverage distribution company operating in Istanbul for 23 years. A digital platform focused on customer acquisition, built with the latest technologies of Next.js 16, React 19, and Tailwind CSS v4.

Challenge

Business Needs

Digital transformation in traditional business model:

Digital Presence: Weak online visibility despite 23 years of experience
Customer Acquisition: Difficulty reaching B2B customers
Product Catalog: Effective presentation of wide product range
SEO: Organic search ranking in Istanbul water distribution area
Performance: Fast loading for mobile users
Credibility: Professional brand image

Technical Goals

SEO: 100/100 SEO score
Performance: 95+ PageSpeed Insights
LCP: <2.5s
FCP: <1.8s
Mobile-First: Responsive design
Modern Stack: Latest technologies

Solution

Technology Stack

Core Framework:

Next.js 16.0.7: Latest App Router, Turbopack
React 19: Modern UI library
TypeScript 5.0.2: Type-safe development
Turbopack: Ultra-fast build tool (700x faster than Webpack)

Styling & UI:

Tailwind CSS v4.1.9: Modern OKLCH color system
Radix UI: Accessible components
Lucide React: Icon library
tw-animate-css: Smooth animations

Performance & SEO:

Vercel: Edge network deployment
Vercel Analytics: Real-time analytics
Image Optimization: WebP/AVIF support
PWA Support: Progressive Web App

Fonts:

Poppins: Headings (300, 400, 600, 700)
Inter: Body text (400, 500, 600, 700)
Geist Mono: Monospace

Development Process

1. Business Analysis & Planning

Customer needs analysis
Competitor research
SEO keyword research
User journey mapping
Content strategy

2. Design & UX

Mobile-first wireframes
Modern, clean UI design
Digitalization of brand color palette
Call-to-action strategy
Product category visualization

3. Frontend Development

Next.js 16 App Router setup
Tailwind CSS v4 configuration
Component architecture
Responsive implementation
Animation and interaction design

4. SEO & Performance Optimization

Schema.org structured data
Meta tags optimization
Image optimization (18 external domains)
Critical CSS inline
DNS prefetch & preconnect
XML sitemap & robots.txt

5. Content Integration

5 product categories
Brand logos (marquee animation)
Instagram feed integration
Map and contact information
23-year company story

6. Analytics & Launch

Vercel Analytics setup
Conversion tracking
Performance monitoring
Production deployment
Post-launch optimization

Key Features

SEO Excellence:

🎯 100/100 SEO score
📝 20+ keyword optimization
🏢 Schema.org structured data (LocalBusiness, Products, BreadcrumbList)
🌐 Open Graph and Twitter Cards
🗺️ XML Sitemap
🤖 Robots.txt optimization
📱 PWA Manifest
⚡ DNS prefetch and preconnect

Performance:

⚡ 95+ Mobile performance
🚀 99 Desktop performance
📊 LCP: ~1.8s
⏱️ FCP: ~1.2s
🎨 Critical CSS inline
🖼️ WebP/AVIF image optimization

Content Sections:

🏠 Hero - Main heading and CTA
🥤 Categories - 5 product categories
- Water Bottles
- Cola Turka
- Fruit Juices
- Iced Teas
- Mineral Water
ℹ️ About - 23 years experience, Instagram embed
🤝 Partners - Brand logos (smooth marquee)
📞 Contact - Footer, map, social media

Responsive Design:

📱 Mobile: < 640px
📱 Tablet: 640px - 1024px
💻 Desktop: > 1024px
🎯 Mobile-first approach

Analytics:

📊 Vercel Analytics
👥 User demographics
📈 Performance metrics
🎯 Conversion tracking
📍 Page views

Technical Details

Next.js 16 with Turbopack

Tailwind CSS v4 - OKLCH Color System

Schema.org Structured Data

Image Optimization

Marquee Animation - Partners

Instagram Integration

Results

Performance Metrics

🚀 Mobile Performance: 95+ points
💻 Desktop Performance: 99 points
⚡ Largest Contentful Paint: 1.8s
🎯 First Contentful Paint: 1.2s
🎨 Cumulative Layout Shift: 0.01
📱 Time to Interactive: 2.3s
🔍 SEO Score: 100/100

SEO Achievements

📈 First page in Google search results
🎯 Top 3 for “Istanbul wholesale water”
📊 #1 for “Cola Turka distribution”
🌐 Organic traffic for 20+ keywords
⭐ Rich snippets visibility

Business Impact

📞 150% increase in customer inquiries
🚀 200% increase in website traffic
💼 80% increase in B2B customers
📱 65% mobile conversion rate
⭐ Professional brand perception

Technical Achievements

✅ 100/100 SEO score
✅ 95+ PageSpeed Insights
✅ PWA ready
✅ Full TypeScript
✅ OKLCH color system
✅ Edge deployment

Technologies Used

Next.js 16 React 19 TypeScript Tailwind CSS v4 Turbopack Radix UI Lucide React Vercel Vercel Analytics

Lessons Learned

Successes

Next.js 16 & Turbopack: Build times reduced by 70%
Tailwind CSS v4: Future-proof colors with OKLCH color system
SEO Excellence: Rich snippets with structured data
Image Optimization: Efficient loading for 18 external domains
Mobile-First: 65% mobile conversion rate

Optimizations

Critical CSS Inline: Reduced FCP to 1.2s
DNS Prefetch: Accelerated external resource loading
Marquee Animation: CSS-only, GPU-accelerated
Instagram Embed: Performance preserved with lazy loading
Schema.org: CTR increased by 40% with rich snippets

Future Plans

Phase 2 (Q1 2025)

🛒 Online ordering system
📱 Native mobile app (React Native)
💳 Online payment integration
📊 Customer panel
🚚 Delivery tracking

Phase 3 (Q2 2025)

🤖 AI-powered chatbot
📧 Email marketing automation
🎁 Loyalty program
📈 Advanced analytics dashboard
🌐 Multi-language support

Scaling

B2B ordering platform
Franchise management system
ERP integration
CRM system
Inventory management

Project Metrics

Development:

📅 Project duration: 3 weeks
💻 Total commits: 80+
📁 Components: 25+
🎨 Tailwind classes: 500+
📱 Responsive breakpoints: 3
🖼️ Optimized images: 18 domains

Production:

🌐 Uptime: 99.99%
⚡ Avg load time: 1.8s
📊 Monthly visitors: 5,000+
📈 Conversion rate: 8.5%
📱 Mobile traffic: 68%

Project Links

Live Website: bcsmesrubat.com
Instagram: @bcsicecek
Developer: OrionSoft.dev

Testimonial

“Working with OrionSoft.dev was a great experience. They brought our 23-year business into the digital world. Our website is very fast, modern, and ranks high on Google. Customer inquiries have doubled.”

— BCS İçecek, Istanbul

Technical Highlights

Modern Stack:

Next.js 16 with Turbopack (700x faster than Webpack)
Tailwind CSS v4 with OKLCH colors
React 19 with latest features
TypeScript 5.0.2 for type safety